A shout-out to the folks at Apollo Munich Health Insurance (and their agency) for coming up with this brilliant piece of online advertising - a medium otherwise fraught with extremely tactical, stale, and uninspiring creatives.
I recently came across the said ad while watching random videos on YouTube - killing time on a Sunday! Here's the ad placement:
And these are the key frames of the flash banner:
I wasn't planning on buying health insurance. I wasn't searching for health insurance. I was no where near any insurance product. However, the ad content was relevant to what I was doing - watching random videos on YouTube. That's what made me sit-up & take notice. And now I remember the brand which made this ad - Apollo Munich.
I'd love to know if the CTR on this particular creative was higher than the average YouTube sees on that placement. (I know - CTR is not the end-all of online advertising, but still...)
Do you know of any good (and original) examples of display advertising?