- It's breaking all TRP records 
- It's trending on Twitter every Sunday - for more than 24 hours 
- It's got more than 3 million channel views on YouTube within two weeks
- About 780,000+ likes on Facebook and 26,000+ followers on Twitter.
Any "social media expert" would be willing to give his hand & leg for those kind of numbers on a campaign under his/her watch!
Let's shift our attention away from the show itself, to the issues that the show is talking about. Here's what Google Insights tells us about female foeticide and child abuse (the issues raised in the first two episodes of the show):